No need to introduce the brand TOMS to any Canadian or American, but just in case you are not familiar with the brand here is a little bit of background history. TOMS is a company based in California that operates the non-profit subsidiary, Friends of TOMS. The company was founded in 2006 by Blake Mycoskie, an American entrepreneur from Texas. The company designs and sells shoes based on the Argentine alpargata design as well as eyewear. When Toms sells a pair of shoes, a pair of shoes is given to an impoverished child, and when Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries.
The reason why I wanted to share this with you is because I have never been so much fascinated by a brand before. Why ? Because not only the brand carries amazing good qualities products and still very fashionable but it is the action behind buying any TOMS product. The mission and the value of this brand is so honourable, and I can’t help wanting to do more. Making a change while making business, what else? I have nothing but admiration to this all concept.
The launch of TOMS for Target in LA
This past week, Target hosted a celebrity-packed party in Los Angeles to celebrate the launch of the brand in stores since November 16th 2014. Here is the some pictures of the cool celebrities that attended the event.